This specialized portfolio section highlights a data-driven approach to interactive consumer education and multi-channel brand strategy. The featured work demonstrates a proven ability to bridge advanced user experience prototyping with polished digital content creation to translate complex data, historic timelines, and technical research into highly scannable, visually compelling assets. By pairing an immersive, interactive web story with a targeted social media awareness campaign, these deliverables illustrate how strategic visual layout, typographic hierarchy, and responsive interface design can be seamlessly integrated to elevate public literacy, drive brand equity, and foster consumer trust across digital ecosystems.
The following information is not intended to be factual but are class graphic assignments from July 2026 to August 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Interactive Web Page
The core requirement of this assignment was to conceptualize, design, and prototype an immersive, web-first digital "scroll story" addressing a widespread consumer wellness issue: the modern epidemic of skin barrier breakdown. For a consumer goods corporation like Procter & Gamble, the strategic hurdle lay in translating complex dermatological data and chemical ingredient science into an engaging, consumer-friendly user interface. The project demanded a sophisticated level of interaction design, requiring tight layout management, responsive content mapping, and cohesive visual pacing to keep mainstream users engaged as they navigate dense historical timelines and technical consumer product evaluations.
The user experience strategy relied on a user interface engineered to move the reader from an initial recognition of the crisis into interactive self-diagnosis and final preventative action. The copy frames the skin crisis through an environmental lens, tracing the rise of consumer synthetics from the 1950s petroleum detergent boom to the modern social media trend of "active stacking." To capture digital-native audiences who favor scannable, engaging content, the interface integrates specialized user experience touchpoints. These interactive modules include fixed statistic sidebars, a body-mapping hotspot infographic to highlight localized product triggers, and an ingredient label decoder tool. Every screen was strategically balanced to position the brand as a transparent, public-facing authority on material safety and skin wellness.
The final asset was executed as a high-fidelity, fully interactive prototype built within Figma. The production workflow focused heavily on visual hierarchy, typography, and functional prototyping mechanics to simulate a live web environment. The interface utilizes scrolling motion paths, hover states, and click-triggered tooltips to systematically break down everyday household culprits like laundry brighteners and hidden fragrances. Technical terminology regarding chemical sensitizers was paired with a clear visual resolution layout detailing a dermatologically sound skin elimination diet. The finished digital prototype successfully blends responsive user interface design with interactive data visualization, delivering a fluid, educational, and professionally formatted asset that elevates brand transparency and public health literacy.
Interactive Social Media Campaign
The objective of this phase was to translate the dense, historical, and scientific findings of the skin barrier crisis into a highly engaging, multi-channel social media awareness campaign. Designed for a consumer giant like the Procter & Gamble Company, the creative hurdle was to condense complex dermatological issues — specifically the modern rise of severe skin allergies and contact eczema — into bite-sized, visually compelling social graphics. The project required careful space management, concise microcopy, and a strict adherence to corporate transparency, ensuring that technical allergen data remained accessible and impactful without overwhelming a scrolling audience.
The audience distribution strategy focused on creating a cohesive narrative arc across platforms to drive public awareness and cross-platform traffic back to the primary web story. The visual content was structured to dissect the core drivers of modern skin sensitivities, contrast historical consumer shifts with contemporary lifestyle trends (like the hyper-layering of synthetic skincare products), and identify hidden everyday irritants in household formulations. By keeping complex medical and chemical terminology highly scannable, the creative execution focused on empowering the consumer through education. Each social asset was strategically designed to position the brand as an educational authority, fostering community trust through proactive transparency.
The campaign assets were produced and formatted utilizing Adobe Express to maintain a polished, modern editorial aesthetic. The technical design workflow relied heavily on establishing a distinct typographic hierarchy, purposeful color blocking to denote risk levels, and balanced grid layouts optimized for multi-platform viewing. The final deliverables featured a series of carousel slides, infographic templates, and high-impact micro-narratives that systematically broke down the environmental triggers behind eczema and skin allergy flare-ups. By blending clean graphic design elements with structured data visualization, the resulting digital campaign effectively bridged the gap between complex corporate scientific research and creative, consumer-facing public health storytelling.
Personalized Logotype
The objective of this project was to translate a personal professional identity into a distinct, high-impact personal brand identity and custom logotype designed for corporate communications executives and global enterprise recruiting teams. Designed to project a balance of strategic precision, modern creativity, and authentic storytelling, the creative hurdle was to bridge the gap between rigid corporate professionalism and approachable human connectivity. The project required careful stroke management, custom typographic iteration, and a deliberate visual hierarchy to ensure that the final mark remained commanding, clean, and adaptable across multi-channel professional media.
The visual identity strategy focused on constructing a harmonious typographic structure by synthesizing a hand-drawn monogram of the initials "K" and "A." To control how the mark is read, the visual elements were crafted to balance geometry and fluid expression: an extended vertical stem on the "K" anchors the logo with structural discipline, while the integrated loop of a lowercase "a" softens the composition into an elegant bowl. A fluid swash extending from the lower leg of the "K" introduces personality and warmth, while maintaining an open counter to preserve pristine legibility. By aligning these visual elements with proven principles of audience eye flow and scannability, the design strategically positions the personal brand as an authoritative yet deeply authentic presence.
The brand assets and supporting collateral were developed utilizing vector design tools and structured grid systems to maintain a polished, modern editorial aesthetic. The technical design workflow relied heavily on establishing a distinct typographic hierarchy, strategic color blocking in deep royal blue to serve as visual anchors, and a clean two-column grid layout optimized for executive viewing. The final deliverables featured an integrated identity suite—including a custom monogram, standardized typography, and structured document layout—that systematically balanced organic line weights with grid discipline. By blending refined graphic elements with structured document layout, the resulting visual assets effectively bridged the gap between personal creative authenticity and enterprise-level corporate communications.